How Can Printing On Demand Bring Revenue to a Traditional Magazine Publisher?
The publishing industry is obviously going through some fundamental changes. In the past, you would print as many magazines as possible and the ones with the highest circulation numbers would attract the most ad dollars. Fast forward to the present: The Internet has changed that so there is a lot more immediate competition for consumers’ attention and advertisers are much more selective about who they want their messages to reach. But people love magazines. And they still love to read something in print. It’s still not clear how much consumers trust information that is in the digital format, but we know they trust print. So for the traditional publisher, printing on demand can help give consumers what they actually want and advertisers a truly targeted audience to target. Many magazine publishers have huge inventories of content. This is a huge opportunity for new revenue streams, as that content can be repackaged a thousand different ways. For example, if a consumer is planning on goi
