How can PLM support a companys Corporate Social Responsibility (CSR) strategy?
Kathleen: The green initiative is gaining momentum mainly because global societies want to ensure a safe, healthy environment for their citizens, as well as future generations. Most retailers and brands have a business initiative in place that focuses on Corporate Social Responsibility. In today’s marketplace, consumers’ expectations have risen and to stay competitive you have to provide the consumer with the “green” products they have come to expect. In addition to the consumer expectations there are also internal pressures from your employees who want to work for an environmentally friendly company. It is not only the internal employee and consumer pressures that companies are facing but retailers and brands are charged with proving compliance to government regulations about the substance make up of their product. This becomes extremely challenging to those companies who deliver products to different regions because the regulations differ by product type and country and are constantl
