How can pharmaceutical companies truly align the goals of their market research teams, marketers and sales efforts?
YI. To achieve alignment, companies need to ensure: 1. that the common, company level, goals are clearly communicated and understood by the teams, 2. that the information on which these teams make their strategic decisions is consistent and 3. that the incentive plans are aligned. All of these objectives depend on technology-based tools that can share information effectively and provide consistent access to reports and data. Even though these groups often look at data from different perspectives and at different levels of detail, using either a single repository or multiple data sets that are linked, allows the users to view the information from their respective points of view, but still ensure that the decisions are aligned to the common goals. Designing these systems up-front with an understanding of these different perspectives and the common goals will definitely benefit the companies attempting to maintain a common thread across the organization. KS. Over the past decade, market r
