How can outsourcing back-end marketing research processes help me?
Market research throws up huge amounts of data – all in discrete forms, be it questionnaires, tapes of depth interviews and group discussions or even online data. Filtering information out of this raw data as the first level analysis is an unwieldy task. Coding or placing them into data buckets to make them easy to read is a routine function, almost a no-brainer for those in the field. But this guzzle resources because the people who do this work could be pitching for new business or working on other projects if they were relieved of these routine tasks. Freelancers are an option. But then you have to supervise them and ensure that your own deadlines are met. Ask your coordinator and she will tell you how tough it is to get together people and get them to deliver on time.
