How can other companies guarantee top 3 rankings in the sponsored search results for the life of the contract for a low fixed monthly fee?
Easy, they are using rarely searched for keywords like “decorative driveway Atlanta.” How many hits do you think you are going to get with that keyword search? Let’s do the math. You give these middlemen $200 per month. They take a portion of your money and put it in Yahoo Search Marketing sponsored listings or Google Adwords sponsored listings. Let’s assume they deposit half your money in the sponsored listings of the search engines, which you can easily do yourself, so they place the sponsored budget at $100 per month. If your keyword costs them only $1 per click, and you are getting 2 clicks a day, that’s only $60 per month and they have the rest of your $140 to enjoy for themselves! Get the picture? If you would like to advertise under the sponsored listings of search engines, by all means do so, but do so yourself as it will probably take you less than 2 minutes to set that up directly with the search engines. They all have online forms you can use to set that up!
