How can organizations get started in community-based marketing?
Begin by determining how involved a community component the company is willing to support. It’s best to start small and scale up as needed. A beginning stage might be just adding a communication forum to your website to encourage customer interaction, or supporting an existing fan website or blog. The key to success is in listening to customers, reacting to them and letting them build their own community. Should I worry about what customers will say? No. The benefits far outweigh the chance for negative comments. Criticism also represents an opportunity for a company to understand what’s not working for customers and to fix it. “Community-based marketing is powerful,” Daus says, “because the community is not paid to sell a product. The voice of the community leads the marketing. And this will build an incredible machine that is greater than anything the organization can do.
Related Questions
- Can organizations and individuals outside the health department system, such as private medical providers and community-based organizations, be involved in the provision of partner services?
- Does CDH provide funding to community-based organizations (CBOs)?
- How can community-based organizations connect with CDH?
