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How can one differentiate between SEM Search Engine Marketing Professional and an Online Media Planner/Buyer?

April 26, 2017buyer Marketing media online planner professional search engine SEM

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How can one differentiate between SEM Search Engine Marketing Professional and an Online Media Planner/Buyer?

1 Answer

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How are the resonponsibilities of both a SEM and Online Media Planner/Buyer differ. Both seem to be doing little of marketing and surveying on which space to advertise a particular business or website. Thanks much in advance for your responses.