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How can Nespresso talk about know-how when the capsules are part of an industrial process?

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How can Nespresso talk about know-how when the capsules are part of an industrial process?

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• From the outset, Nespresso has worked with highly skilled coffee tasting experts. Throughout the year, the Nespresso Coffee Experts travel the world to select the finest beans and to ensure that the sensory profiles of the coffees meet with Nespresso’s extremely high standards. The capsule was therefore developed with great care and attention, ensuring a superior result in the cup comparable with an espresso prepared by the most skilled Barista.

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