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How can NAVTEQ’s Location Based Advertising (LBA) services benefit me as a developer or publisher?

Advertising based benefit Developer LBA location navteq publisher Services
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How can NAVTEQ’s Location Based Advertising (LBA) services benefit me as a developer or publisher?

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It can provide a revenue stream by which you can help reduce map and dynamic content costs (NAVTEQ content like; traffic, movies, weather, etc.).

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