How can nation branding and Cultural Diplomacy help Greece to improve its economy?
Nation branding will help tourism in Greece, which, in turn will boost the economy. As well as tourism, shipping is also a big industry in Greece. By making this known to the world, we can boost our economy using this industry. Cultural diplomacy is a two-way relationship, and by building bonds with other countries, they will be more inclined to support us and we will also support them, helping the economy of all countries in this difficult economic climate. Q2. Greece has a wealth of historical heritage to draw upon in promoting its identity. How can Greece use its rich history to improve its relations with other European countries, including Germany? For many centuries, Greece has had a close relationship with Germany. There are many Greek institutions here in Germany. So, we have this history with Germany; something that both countries value and both countries want to preserve. Of course, our rich history attracts tourists, which, in turn, strengthens relations with the visiting cou
