How can my business become an official sponsor or licencee?
Sponsors are organizations that provide cash, goods or services to the OCOG in return for marketing rights associated with the Olympic and Paralympic Winter Games and the Canadian Olympic teams. Licensees are organizations that are licensed to use Olympic marks on products created for sale. Those wanting to learn more about Olympic marketing can refer to the website of the International Olympic Committee or the Canadian Olympic Committee. The Vancouver 2010 organizing committee will begin planning its marketing program in conjunction with the International Olympic Committee (IOC) shortly after the OCOG is formed. Planning activities are expected to take about one year. Organizations interested in a sponsorship relationship with the OCOG should monitor the activities of the OCOG and make contact late in 2004. Active marketing of sponsorships will begin in 2005. With the exception of a very limited number of product categories, the licensed product program is unlikely to commence for at
