How can multi-room audio be introduced to a wider market?
Both CEA and CEDIA, as well as their memberships, have done a tremendous job of educating homeowners, even going so far as to creating videos explaining what exactly multi-room audio is and the applications that are possible. However, especially with the retrofit systems so close to arrival and the market poised to expand exponentially, we all need to step up our games, especially when it comes to viral and social marketing efforts. We’ll also be better to engage traditional media through PLC systems in the form of system reviews, trend stories and end user profiles. Even though multi-room audio isn’t a retail product, we are confident that information about what systems are available, how to get them, and the approximate cost will be readily available to them. What size of budget and what equipment would you recommend for a basic system installed in an average 3 bedroom home? The most important factor is whether the system will be built into a new home or retrofitted into an old one.
