How can management theories help meet the key challenges of the 21st century?
In the epoch of various occurrences such as globalisation, industrialisation and technological advancement, the international marketplace including its particular areas and systems is overly affected by the processes intrinsic to these phenomena. Among the observable impacts of such emerging conditions in the business world is competition. Competition among the various industries in every given economy is rapid and stiff. It is as if ‘survival of the fittest, extinction of the weakest’ trend. Today, as various industries are aiming for competitive advantage and sustainable development among its management and operations, there are numerous actions that are being implemented and are directed to the eventual success and growth of the company’s assets. In competition, there is motivation in every business to improve and develop their objectives. For an enterprise to succeed in global competition, hence, there is a continuous plan to develop management and marketing techniques with better
