How can large CPG companies in particular turn customer diversity to their advantage?
A. From a marketing standpoint, its a very interesting question. Diversity is creating many new opportunities for targeted new products, messaging, positioning, new product applications, and even delivery forms. In addition, it creates many ways to reach and connect with target audiences in mediums and formats that they prefer. All that said, it does make the challenge more significant for CPG companies today and brand marketing leaders in particular. Developing a plan that focuses on the right growth drivers for the brand will enable marketers to demonstrate meaningful business results — and in a shorter period of time. These are often the types of consulting situations The Marketing Spectrum gets involved with, where we conduct an assessment, identify and recommend key growth opportunities, and in some cases develop and execute the marketing plans depending on the clients need. Q. Does the diverse workforce play a critical role in reaching the diverse marketplace? A. At its core, br
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