How can J.D. Power and Associates information be unbiased when manufacturers pay for the studies?
J.D. Power and Associates syndicated studies generally are not funded by the companies that are measured. The firm’s syndicated studies are funded and owned by the firm and based on the aggregated responses of consumer perceptions of product quality and customer satisfaction —not the opinions of J.D. Power and Associates. After the study results are published, manufacturers, retailers, suppliers, and other industry participants can choose whether or not to purchase the study. Ownership of study data is key to the firm’s independence and unbiased position. This third-party perspective enables J.D. Power and Associates to provide clients and consumers with credible and clear feedback. Although J.D. Power and Associates does conduct custom research for many clients to help drive quality and customer satisfaction improvement, results of this type of proprietary research are owned by the clients that commission the research and the results are not made available to the public.
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