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How can it be water-resistant yet come off with water and pressure?

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How can it be water-resistant yet come off with water and pressure?

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Neither water nor friction alone is enough to remove Kiss Me mascara. It is only when the two are combined that the mascara will slide off. High concentrations of warm water neutralize the mascara’s adhesion to the lashes but it still takes the gentle pressure to remove the tubes that the mascara has formed. Showering will also be enough to remove the mascara effectively due to the water pressure. Return to top of page.

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