How can in-lane barcoded bill payment change consumer habits?
In-lane bill payment at mainstream retailers will change how consumers make payments. • Payment locations will be at many familiar, regularly-visited stores. • An in-lane payment will not require a special trip, but can be combined with normal shopping. • The payment process will be as fast as normal retail purchases. Consumers have always chosen convenience. Mainstream consumers will choose in-lane bill payment, because it’s easier than writing a check. Q: Why haven’t there been in-lane bill payment services before? A: Large mainstream retailers require rapid, low-overhead transactions in their checkout lanes. This is because of high volumes and rapid sales flow, and also because large retailers keep prices low with small margins. Such retailers will not accept long delays in checkout lanes, or long lines at service counters. Before the PayScan® solution, the available payment technologies simply weren’t rapid enough for retailers to install them in the checkout lane.
