How can Illumina offer the Eco Real-Time PCR system for only $13,900?
Illumina can offer the Eco system for only $13,900 (US price) through a combination of smart, simple design and engineering. The Eco system was designed using high-quality off-the-shelf components that require little to no customization, significantly reducing the cost of goods for each instrument. In addition, the Eco system is not sold through a traditional field sales and support team. All sales and support are managed directly through the Eco website which is more convenient for our customers. The low cost of manufacturing, selling, and supporting Eco systems allows Illumina to pass the savings on to our customers and deliver the first affordable high-performance Real-Time PCR system.
