How Can I Use My Exsisting Business to Promote My Site?
Your existing customers should be your first target. Your on-line store offers them convenience and a wider selection of books than you can carry in your store and will help you keep them as your customer. Announce your new website in your store newsletter and ask readers to subscribe to an online version. You’ll save on paper and postage, plus your customers will be just a click away from your website when they read your newsletters. Make sure all your stationery, flyers, brochures, etc. include your website address. (Remember, your address may not include “www”) Don’t forget business cards, advertisements, and anywhere your store logo appears. Put up signs at the store entrance and checkout counter. Whenever anyone in your shop communicates with customers or rings up sales they should be mentioning your new website. Consider creating a special promotional item advertising your website address: a book mark or shopping bag, for example. You might also want to stage an event like an ope
