How can I use an Ameritest ®to learn about competitive advertising?
A.23 The same Ameritest ®questionnaire can be used to study competitive ads to learn what’s working for the competition. We can explore audience response to a competitive commercial that is currently running, providing a contemporary benchmark to learn how our clients’ ads are doing against their competition. Through this process our clients learn more about advertising without the cost of producing their own commercials first. For those who choose to test their ad within competitive clutter, the two measures of Attention and Brand Linkage are collected on those competitors ads.
