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How can I use an Ameritest ®to learn about campaign effects?

April 26, 2017Campaign learn

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How can I use an Ameritest ®to learn about campaign effects?

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A.24 A mini-interview at the end of a questionnaire can be added to test the overall effects of an advertising campaign. We can get a campaign read by showing the respondent the entire advertising pool (three to four ads) and collect measures of Motivation and Communication. These measures are compared to the average scores for individual ads to get a sense of the overall lift in effectiveness generated by the entire set of commercials.