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How can I use ad testing and ad optimisation to help increase performance?

April 26, 2017AD help increase optimisation PERFORMANCE Testing

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How can I use ad testing and ad optimisation to help increase performance?

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We recommend the following to increase your traffic through ad optimisation: • Define different strategies for your campaign. • Create multiple ad groups and ads and write ads that reflect these different strategies. • Include your keywords in the titles and descriptions of related ads. • Set up each strategy with a unique message. • Regularly experiment with new ad creative. • Periodically experiment with different landing pages on your site. • Use reports to gauge performance of alternate creative.