How can I sell Fairtrade products in my shop?
If you are a retailer or distributor of already labelled and licensed products from other companies, you are free to do so without registering with FLO or a Labelling Initiative. However, if you wish to sell your own brand products with a Fairtrade Certification Mark, you will be treated as a “licensee” who need to sign a license agreement with a Labelling Initiative. If you wish to promote Fairtrade Products, you need to obtain prior written approval from your Labelling Initiative.
If you wish to distribute and/or sell consumer-ready packaged Fairtrade products (retailer, distributor, web shop), then you do not need a license yourself. If you are a company that is interested in offering Fairtrade products to your customers, you should start by looking at the website of the Fairtrade Labelling Initiative that covers your country. If there is no Fairtrade Labelling Initiative for your country please contact license@fairtrade.net. If you wish to use the FAIRTRADE Certification Mark for promotional purposes please see rules regarding the use of the FAIRTRADE Mark.
