How can I measure the success of my direct mail program with The EDGE Marketing Program?
Some of the best ways to track and/or measure the success of our program include the following: 1) use a special/dedicated phone number, 2) require that customers bring the ad into the jewelry store in order to redeem the offer, and 3) use a promotion code (specific to The EDGE Marketing Program ad) and specify that customers mention this code to redeem the offer.
