How can I make a big impact with a little ad space?
In general, we advise against small ad spaces, because they usually don’t draw enough attention to warrant the cost, especially if your ad will be printed amongst a sea of small ads. However, if you have a small space and need to make the most of it, keep it simple! With a strong contrast (i.e. white on black) and a simple message, you might just stand out on the page and generate interest.
