How can I increase my Tobacco Category Profits by joining the PBD National Tobacco Program?
A. Typically Tobacco Companies require virtual exclusivity when they contract with a retailer for the purposes of Display Payments, buydowns or Promotions. Because PBD has over 2000 members nation wide, we are able to secure these payments and promotions form up to 5 Companies. The PBD program also secures Buydown funding from the big 4 Tobacco Companies, which allows a retailer to be competitive in their pricing. In addition PBD works with The Tobacco Companies to make sure their members receive Buy Some Get Some Type Promotions. All of these factors combine to send the message that you are in the Tobacco business and allow you to maximize the profitability of the category.
