How can I get client or producer approval to use WarmCards?
When shown a side-by-side demonstration of a warm-balance vs. an ordinary white-balance, clients and producers will almost always choose the latter. The perception of what looks “correct” quickly changes when faces look ill when seen with a “normal” white balance. Unlike more subtle filter effects, the WarmCards difference is noticeable and very impressive to anyone looking at the monitor. Most professional video cameras have two white-balance memories. We suggest that you white-balance with a WarmCard on memory A, and then use an ordinary white card on memory B. Now, switch back and forth between the two settings to demonstrate the difference. Your client will be impressed with WarmCards.
Related Questions
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- After the video is shot, what’s the approval process with the client?
