How can I find out the business practices and rules of etiquette in a particular market?
There are many books written about doing business in different countries, which you may want to consult. Check your library for resources on “Cultural Aspects of International Business.” Other sources of information include: • Colleagues from the target market • Foreigners from the target market who are working or studying in your country • University programs for international studies • Private consultants who are experts in intercultural communications • Websites such as the CIA World Fact Book You will probably find it helpful to spend time with persons from the target market before travelling abroad in order to get a good sense of basic etiquette. Resources from ITC for additional information: Innovating for Success in the Export of Services , 2001 (Chapter 4).
