How can I find market research data?” Market research reports and/or statistics are available in the following resources:
• Mintel contains market research reports on a variety of U.S. industries as well as on certain demographic groups, like teenagers. It provides reports for the UK, US, and some other countries. • Gartnerweb provides market research reports on the Information Technology industry. • Choices 3 provides demographic analysis of the purchasers of many goods and services, including specific brands. • The Lifestyle Market Analyst (HF 5415.33 U6 L72 in Ready Reference) analyzes the demographics of people with different “lifestyles,” e.g. people who travel for business, people who jog regularly, or people who own cats. For a more complete list of market research sources available at the Management Library, see our Market Research Resource List.
