How can I establish good channels of communication with buyers and contacts in my export market when I don’t speak the language?
The most important point to remember when you do business abroad is that you are the foreigner. The market doesn’t have to adapt to you, instead, you have to adapt to the business practices and customs of the market. Even if your clients speak fluent English, they may not follow the same codes of etiquette. Gestures, slang, and humor could all be misunderstood in other cultures. When you conduct market research, be sure to investigate the communication methods of your target export area. While it may seem daunting, learning the language of your export market is a valuable investment. Beyond showing clients your genuine interest in their market, knowing their language will ensure fewer communication difficulties. You will also become more qualified for the future in an ever more global marketplace. Even if you can’t learn an entire foreign language, take the time to learn a few key phrases – ‘hello,’ ‘please,’ and ‘thank you,’ for example – to foster friendly relationships with your buy
