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How can I ensure that my promotional materials and/or advertising program will not result in a consumer making a complaint to FSCO?

April 26, 2017Advertising complaint consumer ensure fsco Materials program promotional

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How can I ensure that my promotional materials and/or advertising program will not result in a consumer making a complaint to FSCO?

1 Answer

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10 Posted

One approach is to carefully evaluate the intent of your material or advertising activity and to consider whether any aspect of it could appear, to a reasonably informed individual, to be false or so incomplete to be misleading.