How can I ensure that, after finding me through the search engines, prospects will actually move forward towards becoming a franchisee—or buy products and services from my existing franchisees?
The phenomenon that transforms a consumer seeking information into a buyer is called conversion. Conversion rates vary depending on the business you are in and the products and services that you offer. However, you can control the biggest piece of the equation – your website. Compelling content with simple navigation is more likely to turn shoppers into buyers. Think like your customers and provide the information that you think they would like to see. Consumers look for 3 things on your website – Credibility, Content & Contact information. They will also be influenced by offers and calls to action.
Related Questions
- How can I ensure that, after finding me through the search engines, prospects will actually move forward towards becoming a franchisee—or buy products and services from my existing franchisees?
- Do people actually buy the anti-wrinkle cream and similar products that you see advertised on the TV?
- Do people actually buy products because of celebrity endorsements like Tiger Woods?
