How can I encourage my customers to conserve water, given that conservation is a voluntary practice?
It is true that water conservation is a voluntary practice in most cases. It is up to each water system to be creative and consider what might work for its customers. The most successful conservation programs are those that are tailored to the needs and lifestyles of the customers who are being asked to conserve. You might want to consider surveying your customers to help you design a conservation program. Do not rely simply on penalizing bad practices (i.e. excessive use rates); remember also to reward good conservation practices (i.e. rebate programs for low water use technology). Customers will participate if they can see a clear and direct benefit for themselves. Although you may not reach 100% of your customers with your efforts, every little bit will help. Even if you have only a few people willing to change their habits, you may be able to use their water savings as an example to others and slowly bring about changes.
