How can I effectively reach municipal officials who need help reducing employee turnover costs?
William, since it looks like you are in Texas, the way you could effectively reach many of the municipal governments here is the TML – Texas Municipal League. You might find out if they are doing some sort of conference, and then see if you can provide some sort of presentation that can be in the selection group for attendees to attend. No guaranty they will want to do a course, or that many people would attend. I think to approach this niche, you will probably need to provide free interaction with some key municipal HR personnel and see if you can get contacts or event suggestions where you could target that demographic. I am not sure if there is a specific association that might deal with government HR professionals, but someone involved in that area might be able to assist. Problem I see, though, is that most governmental entities probably are less likely to pay for consulting services in this area, but I could be wrong. I used to help with the Recruitment Committee at the Attorney
