How can I control the branding of my Basic Webstore?
The easiest and most common way of managing your Store’s look and feel is to use the Design Center. This is a WYSIWYG (What You See Is What You Get) view that will allow you to review all changes to your Store immediately when you have completed them. By selecting the Customize Theme button in the toolbar, you are able to customize the colors, images, links, header and footer information that appears in your Store.