How can I compare the quality and attributes of the different type of leads?
The table below gives a general view of the various type of leads available on LendingUniverse.com Name Symbol Source Exclusivity Reliability Freshness Methods of Purchase Price LU Authenticated valid leads Lending Universe Web site Yes, available only on LU web site Most reliable of all other leads Real Time. Available the moment the borrower completed his application online Promo Credit or Cash. Promo Credit will be Used first if available Vary based on loan amount, LTV, Type and other factors Exclusive Third party vendors Exclusively for LU Yes, available only on LU web site Guaranteed by the vendor to be exclusive and fresh Real time to 24 Hours Cash account only Vary based on loan amount freshness, LTV, Type and other factors Fresh Lead Third party vendors No Guaranteed by the vendor to be fresh Under 24 hours Cash account only Better than Exclusive Guaranteed Gold Third party vendors No Guaranteed by the vendor to be 2-4 days old 2-4 days old Cash account only Better than Exclusi
