How can I capture customers spoken and unspoken needs to develop tomorrows breakthrough products today?
When developing new products, it is important to determine customers’ spoken and unspoken needs-needs that they are unable to express but would love to have satisfied. Through a cutting-edge methodology called Latent Needs Analysis™ (LNA), we are now able to obtain this essential information. LNA combines qualitative and quantitative methodologies to obtain a prioritized inventory of customers’ spoken and unspoken needs. LNA has the ability to: • Identify breakthrough product ideas and specific sets for new products Provide a sustainable competitive advantage by understanding customers’ needs and motivations at a subconscious level • Understand customers’ needs and anticipate what they will buy, even if they cannot consciously describe what it is they want LNA involves two phases. The first is a series of qualitative one-on-one interviews among respondents designed to generate a list of customers’ spoken and unspoken needs. This is accomplished through the use of a proprietary method,
