How can I build credibility abroad as a service provider?
The single greatest challenge you are likely to face as a service firm from a developing or transitional economy is being accepted as a credible provider of quality services. To build that credibility, there are three general strategies that you can use: • Objective verification of your competence through: • Public presentations and speeches • A corporate website • Appropriate licenses/certifications for professional staff • ISO 9000 registration for your firm’s quality assurance system • Awards to your firm or professional staff for excellence • Publications by professional staff • Listing of your firm in well-known prestigious directories • Media coverage of your firm’s activities • Strategic alliances with known industry leaders • Personal guarantees of your competence through: • Referrals from well-known contacts • Testimonials from satisfied customers • Industry association membership • Your presentation image: • Your “benefits” statement • The quality of your promotional material
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