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How can I be effective and efficient, when I’m testing e-commerce web sites?

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How can I be effective and efficient, when I’m testing e-commerce web sites?

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When you’re doing black box testing of an e-commerce web site, you’re most efficient and effective when you’re testing the site’s visual appeal, content, and home page. When you want to be effective and efficient, you need to verify that the site is well planned; verify that the site is customer-friendly; verify that the choices of colors are attractive; verify that the choices of fonts are attractive; verify that the site’s audio is customer friendly; verify that the site’s video is attractive; verify that the choice of graphics is attractive; verify that every page of the site is displayed properly on all the popular browsers; verify the authenticity of facts; ensure the site provides reliable and consistent information; test the site for appearance; test the site for grammatical and spelling errors; test the site for visual appeal, choice of browsers, consistency of font size, download time, broken links, missing links, incorrect links, and browser compatibility; test each toolbar,

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