HOW CAN HR HELP MY BUSINESS GAIN OR MAINTAIN COMPETITIVE ADVANTAGE?
We’ve all heard it said that people are the most valuable assets of any firm. The truth is people can also be the greatest liability of any firm. If your employees do not perform well, do not meet productivity standards, do not provide good service, your business is doomed. No matter the industry or product, your organization must employ people who can and DO get the job done. Your firm must also employ people who can develop and implement support programs for the people who sell your goods or services. And finally, your firm must “believe”! Every level of your organization must wholeheartedly support and participate in the support programs and their capacity to create a world class, high-productivity workforce, and thereby create a competitive advantage. Of course, it goes without saying that you must invest the appropriate resources (time, money, talent, tools). Your human resources department is THE support department when your goal is to create or maintain competitive advantage thr
