How can high-quality binoculars possibly cost as low as $100?
Many people that look at the prices of our OBERWERK binoculars are skeptical of the quality. We repeatedly hear this first-hand at astronomy shows, so we understand that many of our internet visitors see the low prices and assume “those can’t be very good”. This is a bit frustrating to us, but understandable- as most people think you generally get what you pay for. Let us try to briefly explain why we are the exception to that assumption. First of all, you should know that while the Chinese have been in the optics industry for decades, the quality and consistency of their products is at an all-time high. They are now producing truly high-quality binoculars. For a number of reasons (government-built factories, highly-skilled low-cost labor, etc.), they are able to do this at very low cost. Whenever possible, this freight comes to us by sea, which saves expensive air freight charges. We then sell directly to you through our online store- which is the lowest-overhead retail operation poss
