How can Helpful Steps afford to donate $1 to a charity each time I complete an offer?
The large companies responsible for each advertisement are willing to pay money to generate new prospective customers for their products. You can think of it as a “referral fee” that is given to Helpful Steps by the company for delivering quality customers to them. Rather than keeping this payment as profit, Helpful Steps takes $1 from each “conversion” (customer lead generation), and donates it to the charity of the user’s choice. Since it is very important to provide advertising companies with valid “leads” for their product, it is important to only click on offers that you would really like to learn more about.
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