How can HealthBridge support a new product launch?
HealthBridge provides a wide spectrum of services to support a new product launch ranging from pre-launch reimbursement and REMS strategy development to post-launch product marketing, supply chain services and patient access program management. From a product reimbursement strategy standpoint, HealthBridge conducts in-depth interviews with targeted individuals to provide insight into their perceptions of our client’s company, product and competitors. We assess the market and analyze competitors within specific therapeutic areas. Our team of experts analyzes pharmacoeconomic data and creates a value proposition to be communicated to payers. Likewise, HealthBridge recommends proposed payer positioning, determines coverage obstacles, identifies the required scope of reimbursement education and training, and designs a focused approach to product launch. For REMS planning, HealthBridge collaborates with the manufacturer, the FDA, and our regulatory experts to design a program that meets req
