How can Greece use its rich history to improve its relations with other European countries, including Germany?
For many centuries, Greece has had a close relationship with Germany. There are many Greek institutions here in Germany. So, we have this history with Germany; something that both countries value and both countries want to preserve. Of course, our rich history attracts tourists, which, in turn, strengthens relations with the visiting countries. Q3. Tourism is an important sector to Greece and its economy. What role does nation branding change play in attracting tourists to the country? Branding a country will attract the tourists, but the only way someone will get to know the reality of the brand is if they visit and see the country for themselves. We get a lot of tourists who come here for the climate and for the all-inclusive hotels. We are trying to brand ourselves with our culture. We want to see a rise in cultural tourism, which will attract different types of tourists. We do want to also keep the ‘all inclusive’ tourists, but we would like to see a rise in cultural tourism so tha
