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How can GMAC, Ford Motor Credit and other automotive finance affiliates offer 0% financing?

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How can GMAC, Ford Motor Credit and other automotive finance affiliates offer 0% financing?

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Automotive manufacturers want to sell as many of their vehicles as possible. Manufacturers will offer a variety of marketing promotions to get consumers to buy. The most common form of incentive has been the rebate. Just like a coupon at a grocery store, the manufacturer promises to rebate part of the sales price back to you. Another form of marketing incentive is the below market interest rate. These offers can be as low as zero, depending on the level of rates in the economy.

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