How can follow-up with existing customers help our bottom line?
Recent statistics have shown that businesses spend an average $500 and $1000 to generate one new customer. In those same industries, retaining customers could be achieved at one-tenth the cost. Imagine how much money you would spend filling your gas tank if it had a hole in it. Now, relate this to your customer base. Plug the hole and you will see tremendous results to your bottom line. Which customers should I follow up with? Your first thought is to pick and choose the customers who you follow up with …right? By doing this you feel you could save a few bucks by only appreciating those who really deserve it. Consider this process as the way to convert ALL your customers to being those who really deserve it. You’ll be surprised how shocked the many customers will be to know you appreciate them. You will see the return on your investment when you extend your thanks to all patients. Besides… the favorable responses will have this program paying for itself many times over! How quickly sho
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