How Can Fear be Power?
Contrary to popular opinion, fear isn’t always bad. Sometimes fear is common sense. Fear keeps me from jumping off the edge of Nevada Falls. Fear makes me get a flu shot and buckle my seat belt. Sure, paralyzing fear is bad. Nobody wants to be that deer caught in the headlights. But what about the deer in the meadow, standing still so its camouflage works, its ears perked to hear any sounds? It senses something coming. It stands still, or runs, depending on what danger it senses. But back when Churchill was talking about fear, he was also running a nation that turned off the lights and ran to the basements when the German bombers flew overhead. They weren’t paralyzed. Despite the rhetoric, they had a lot to fear besides fear itself. And they took precautions. They ran to basements. Fear in business means staying alert, keeping a fresh lookout, being aware of the competition, new markets developing, new trends, and changes. It shows up in good planning. Have you heard of the classic SWO
