How can effective strategic communication help motivate employees and aid retention?
The idea behind strategic communication is to align corporate interests with the full range of messages distributed to the public, employees, the media and others. Employees want to understand how their labor contributes to the success of a company, and this alone will motivate them and increase retention. Because of flatter of management in the corporate world, employees are increasingly responsible for their own oversight. The employees that survive in such a world are those who grasp the strategic mission of the business and make it their own. An effective strategic communication policy will help employees identify and understand the vision of the company. How can a CEO or business owner be sure that employees are satisfied with the company’s communication program? People are satisfied when they feel like they’ve contributed to the environment that they work in. You want to build an organization that is open to the input of all the employees. This can be designed into the corporate
