How can DRM Labs enhance my Television & Radio Advertising?
The same benefits that CyberDrawer and Voupon provide to the advertiser exist for broadcast media as well. Voupon savings and the ability to save lifestyle information in the broadcaster’s online branded CyberDrawer will enhance consumer value and increase tune-in. The following are additional benefits specific to broadcast media: Increase Revenue & Enhance Advertiser Value By allowing advertisers to CyberDrawer or Voupon enable an existing ad, broadcasters can generate incremental revenue. DRM Labs provides broadcasters with a platform for additional revenue while also increasing the value of the current ad. By CyberDrawer enabling the ad, broadcasters can extend the life of existing ads and provide the coveted tracking, reporting and analytics that advertisers demand. iTV Comes To Life Delivering coupons via iTV has great potential. The problem is getting the coupon out of the TV (or radio). Previous attempts have failed because of the cost to fulfill and mail a paper coupon usually