How can Doubleday offer such low prices on books?
A. Doubleday is a leader in the field of direct marketing. They promote and sell their books and merchandise directly to the customer, cutting out the middleman and putting savings back in the customer’s pocket. This is the reason why Doubleday can offer bookclub members huge savings up to 60% off the publisher’s price on every book every day. Many times they also are able to offer a free gift when a new member signs up, making their book deals practically unbeatable.
